2025-08-18
With the popularization of new energy vehicles,passenger light EV pickup trucks, leveraging their dual attributes of "passenger-carrying + cargo-hauling", are penetrating from commercial fields into daily life scenarios, becoming a new choice for families, businesses, and outdoor enthusiasts.
Its flexible space accommodates diverse family needs. For weekend camping, the cargo hold can accommodate tents, bicycles, and other gear (with a load capacity of up to 500 kg), while the cabin can comfortably accommodate five people.Data from an automobile manufacturer shows that for models equipped with a 220V on-board power supply, 70% of users use it to power outdoor electrical equipment, and a range of over 300km can meet round trips for nearby tours.
In urban short-distance operations, the advantages of zero emissions and traffic accessibility are prominent. Fresh produce merchants use them for "last 3 kilometers" delivery, with a daily energy cost of only 8 yuan, 75% lower than that of fuel-powered pickups. Some cities have relaxed restrictions on electric pickups, making them efficient tools for flower shops and maintenance industries. The foldable design of the cargo bed tailgate enhances loading convenience.
In rural life scenarios, its ability to adapt to complex road conditions is more popular.During busy farming seasons, they transport agricultural products (such as 500kg of vegetables); in leisure time, they serve as commuter vehicles. With a 150mm ground clearance, they easily handle farmland dirt roads. A survey in a county-level market shows that the maintenance cost of electric pickups is 40% lower than that of farm tricycles.
Application Scenarios | Core Functions | User Pain Points Addressed | Growth Rate of Popularity |
Family Leisure | Dual-purpose (passenger & cargo) + outdoor power supply | Insufficient loading capacity of traditional SUVs and poor passability of MPVs | 120%/year |
Urban Short-distance Delivery | Low cost + flexible traffic access | Restrictions on fuel vehicles and high delivery costs | 95%/year |
Rural Multi-purpose Use | Off-road performance + low maintenance | Single function of agricultural machinery and high fuel costs | 80%/year |
With policy support and technological upgrades, passenger light EV pickup trucks are introducing more lifestyle-oriented configurations: panoramic sunroofs, smart infotainment systems, cargo bed sprinkler systems, etc. A crossover model launched by a brand, which combines the loading capacity of a pickup with the comfort of an SUV, received over 20,000 orders within six months of its launch, confirming its potential in daily life scenarios. In the future, as battery technology advances, models with a range exceeding 500km will further open up the family market, becoming a new carrier for upgrading lifestyles.